JMC New Pickup Debuts in Colombia to Grow Local Product Lineup

On August 25, JMCG held a new product launch event in Bogotá, Colombia, officially introducing the All New Vigus and the Grand Avenue Pro. The event brought together over 60 attendees including industry guests and media representatives.
The All New Vigus stands for reliability and durability as the workhorse model, while the Grand Avenue Pro brings outstanding off‑road capability to daily life across the Andean mountain. The two models cover diverse scenarios ranging from engineering logistics to outdoor off‑roading, addressing two core local demands for pickups: heavy‑load transport for construction sites and all‑terrain performance for rugged mountain routes.

The launch of the All New Vigus and the Grand Avenue Pro enriches JMCG’s pickup portfolio in Colombia. From January to July this year, JMCG pickup sales in Colombia ranked second among Chinese brands. This steady growth reflects rising recognition of JMCG pickups among Colombian customers.
By introducing the new pickups to the Colombian market, JMCG aims to be a trusted daily partner for more local users, accompanying every user toward a safe and steady arrival.